Sunday 19 March 2017

Is Jio encouraging Internet consumption or addiction?

RIL Jio 4g Mukesh Ambani

Time and again invaders and dictators have used their power to usurp the power of expression from people. They have taken away natural resources that have been the fundamental right of a person. A person has to pay for them. In this age of technological revolution, Reliance has come up with a new policy to enslave the Internet surge. Jio was the brainchild of Mukesh Ambani who calculated the potential of the rising number of users of Internet in India. He thinks that by being the first person to launch Jio 4G technologies in India he can make Indians addicted to the Jio experience. The initial bounty of free offers and unlimited bandwidth attracted the maximum number of unique customers to Jio. Then after the bounty period is over the people will have been quite used to the brand of Jio. This will make them pay for the usage and thus increase the usage. 


Internet speed and Internet consumption are just two sides of a coin. As one increases the other one also increases. People who are just concerned about the service will never understand this relation. But slowly the average consumption of a person will increase three to four times more than his current consumption. This will make them spend more on the Internet usage per day as compared to the current expenditure.
To understand this, consider a person who smokes one cigar a day at the price of a cigarette for 3 months. After the bounty period the seller can charge him the actual value of the cigar and the person will spend it. He will never think about smoking a cigarette again because he’s used to the cigar. In fact in some cases the person under consideration can also increase his consumption.
In this age of Internet proliferation even the United Nations has declared the Internet as a fundamental right of the people. Nations like Estonia and Lithuania are known for their free Public Wifi Internet. Why is then India the world’s largest democracy in the world paying for its Internet consumption? Possibly it is because the people never think of it. They never realize that Internet has now become like air and water. Will you pay everyday for breathing oxygen? But this can only be understood by the future technologies that are coming up. Like the Internet of Things, which will change the way data is used. But these are later things. Primary is to realize that it is time that Internet becomes free like an open source platform which is only under one surveillance and that is the government and not any corporates.
Cigar or cigarettes either are going to burn; or can people get away with these? But in the end the choice should be that of the people.
 


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