Wednesday 22 November 2017

How PR can make a man look like a King: Rahul Gandhi's image in Gujarat

 It was not long ago when the Viacom 18 channel Colors aired a particular show named 24-styled after the popular US show. This show, starring Anil Kapoor as the lead was quite popular.  It was showing that a new generation young leader had a threat to his life. He was the popular figure of the nation and the would be Prime Minister.
Rahul Gandhi, Sonia Gandhi, Gujarat, 2017, Narendra Modi
But this show had an uncanny resemblance to one particular family namely the Gandhi family of India. It was just one of the few tricks up the sleeve of the Gandhi family to make an image makeover for the Gandhi scion. But the show didn't create much furor after people realised who it was framing. This was just the first try of the family. Also at the same time was another movie named Youngistaan which again portrays the life of a youth icon in Indian Politics. Again the same cheap subliminal suggestion at the hand of the media.
Rahul Gandhi, Sonia Gandhi, Gujarat, 2017, Narendra Modi
Now again the family strikes. Now it is in the Prime Minister's backyard in Gujarat. It wishes to make an image makeover of Rahul Gandhi with the help of some speeches, doctored by Mr. Sam Pitroda. Also included in the drama is mother Sonia Gandhi and some other people like Mr. Hardik Patel of the Patel Anamat, who are aiming to get a piece of the electoral pie in Gujarat elections.
The party is trying to spread the message that the Gandhi scion has changed and that people listen to him in the crowd. They say that he is holding discussions on topics and has decided to be in touch with CWC in a more deeper way. But it should have been the other way. The person who has been in touch with the CWC all these years without any possible incentive is the true candidate worthy of such an appointment. 
Rahul Gandhi, Sonia Gandhi, Gujarat, 2017, Narendra Modi
All the senior Congress leaders who made the party what it is today are ignored and their contribution forgotten. Himachal Pradesh young leader Anil Sharma joined BJP on similar lines. Bantu Ramu another youth wing leader from Telangana joined BJP also citing similar concerns about growing nepotism in Congress. The Congress must understand that this isn't any Godfather movie that they can decide on the selection of their scion and all the henchmen are going to rever him as Godfather.
The party is committing a political suicide just to project this man as the de facto candidate. Why cannot they appoint any senior candidate for this post of the CWC President. One of the candidates could have been Shankersinh Vaghela; another candidate that could have been considered is Oomen Chandy who has successfully ruled Kerala for past 2 terms. The only message this appointment is sending out to the world is that if you are joining Congress, be ready for facing nepotism and the Godfather approach of the Gandhi family. Maybe stitch a Nehru coat along with a kurta and pyjaama for good style like the long coats in Godfather.

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How PR can make a man look like a King: Rahul Gandhi's image in Gujarat

 It was not long ago when the Viacom 18 channel Colors aired a particular show named 24-styled after the popular US show. This show, sta...