Cricket was not merely a sport for Indians. It was even more
important than all other sports including our national sport Hockey and other
sports like Kabaddi and Wrestling. The passion in the minds of people exuded
and competed with those of religions. Even religion lost its ground when a
match of India and Australia or South Africa was played.
But the latest test series against Australia proves
otherwise. The Indian team which was in their best form was destroyed by the
guest team on our own soils. But why a team- which is in their best form would,
be bounced over by another team. Virat Kohli getting gutted early in the match
is not something that is well understood, particularly when people say that he
has been in the best form ever. What is going wrong? Are the stars not good for
the Indian team? Or the Aussies have suddenly become too good for us? Well there
are many explanations to it, depending on our imaginations. Another guess is
the IPL series that is starting in April of this year.
Any IPL season the players are not part of any nation; rather
a part of a club and that reduces the stress and tension on the players. They have
a better audience to showcase their skills. The IPL arena is likely that of a typical
Roman arena where each warrior has a different showmanship. This arena will not
only generate recognition for him but also build his personal brand. It will
increase viewers for his performance in non-IPL matches as well and also ensure
a good bidder for himself during the next season of IPL the following year.
The players will definitely get more time for the IPL and
also not lose their form. They will get an audience who was bored by the cold
test series with Australia and will get more thrilled to see players at their
best form playing for IPL clubs. The players’ best form will ensure a steady
flow of people into the stadiums. This is where the players will be showcasing
their real form, and not in an ICC stadium. The IPL has redefined the very word
of cricket.
The time of the year after the IPL will be the time when the
players will go back to playing for their national teams and I am sure Virat
Kohli and his team will sure work the rivals after the IPL. Do we hear anybody
saying, “See you after the season”?
Well, the people who throng into the stadium to watch an IPL
sure get bored with the same song playing in the background. The marketing team
of IPL will be out of options to promote the series with a new look that looks
promising even to deceive the people into thinking that this season is a fresh
theme.
I think it’s time to think of hosting the IPL in alternate
years rather than consecutive years. This will not only prevent the brand from
diluting its value but also prevent lack of performance in national cricket. After
all we must remember that these players did come out of national teams.
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